100 Video Content Ideas for Marketing Your Eye Care Practice
By Practice Growth September 23, 2021
In just the last few years, the popularity of YouTube channels has exploded, and social media platforms have expanded users’ ability to create and publish video content. As a result, the need for eye doctors to incorporate video content into their marketing campaigns has never been more critical than it is today, especially if you want to stand out from your competition.
Video content serves multiple purposes. First and foremost, potential patients want to put a face with the name of your practice. Being able to see and hear you and your staff talking directly to them accomplishes this and begins the process of forming a connection with your practice.
In addition, both potential patients and established patients want to visit your website or social media presence and find video content that educates them about eye-related topics, as well as demonstrates the treatments, products, and services you offer. These patients also expect the video content to be engaging, if not outright entertaining.
Video content answers specific questions patients have as they shop for treatment, products, and eye care services. Quality video content positions you and your staff as experts and builds trust with existing and prospective patients.
Regardless of the topic you choose to explore in your video, the video itself must look professional. The quality of it will reflect positively or negatively on you and your practice. Audio quality is even more important than video quality! Nothing gets a user to click away faster than bad audio. In addition, consciously or unconsciously, it will influence prospective patients’ opinions of your trustworthiness and professionalism.
Ready to start brainstorming? Once you get the ball rolling, you’ll realize how easily you can come up with one topic per week. We highly recommend publishing content regularly and uploading your videos the same day every week.
Tip 1: Before you publish your first video, create 5-10 videos and have them scheduled in an editorial calendar. This will give you about a month’s buffer to develop a consistent content production flow. We recommend using Trello as your editorial calendar. It’s free and offers a lot of options to segment your workflow and calendar.
Tip 2: Avoid perfectionism in favor of continuous improvement. We’re not going to be video experts right out of the gate. Your patients don’t expect Hollywood production value. In fact, that might work against the cause of building authentic, lasting relationships. Just get started with some of the free editing software out there. And there are many. Eventually, you can do fancy, polished intros, captions, cuts, etc. Establish your online video presence and iterate over time. Commit.
Here are 100 video content ideas to get your eye care practice started:
1. What are the different types of contact lenses?
2. What is macular degeneration and who is at risk for it?
3. How diabetes affects your eyes
4. At what age should a child start having regular eye exams?
5. How is dry eye syndrome diagnosed and treated?
6. How can I protect my eyes from sun damage?
7. How to compensate for color blindness
8. How does the eye work?
9. How Sjögren’s syndrome affects the eyes
10. Are extended-wear contact lenses safe?
11. What are the differences between trifocal lenses and progressive lenses?
12. How to choose an eye care home
13. How do eye care needs change after age 60?
14. What is an ocular migraine?
15. Why are regular eye exams important?
16. What is glaucoma and how is it treated?
17. What is “pink eye” and how is it treated?
18. What is an “aging eye”?
19. What causes red, itchy eyes?
20. When is eye pain an emergency situation?
21. Is it safe to use eye drops after the expiration date?
22. What are the warning signs of a detached retina?
23. Can sitting close to the TV really damage my eyesight?
24. What is strabismus and how is it treated?
25. Can eye color change?
26. Does nearsightedness or farsightedness improve with age?
27. What are budget-friendly ways to get new eyeglasses?
28. What is LATISSE® and is it safe to use?
29. How to choose eye protection gear
30. Is it safe to use eye drops for redness?
31. What is blepharitis and how is it treated?
32. What are the symptoms of conjunctivitis?
33. What is a stye?
34. What is Meibomian Gland Dysfunction (MGD)?
35. What is diabetic retinopathy and how is it treated?
36. What causes sensitivity to light?
37. Are droopy eyelids dangerous?
38. What causes bloodshot eyes?
39. Can rubbing your eyes damage them?
40. What is Foreign Body Sensation (FBS) and what causes it?
41. Do vitamins marketed to improve eye health really work?
42. What causes puffy eyes and how can they be eliminated?
43. Can wearing outdated eyeglasses or contact lenses harm my eyes?
44. What are the differences among an ophthalmologist, an optometrist, and an optician?
45. What’s involved in a dilated eye exam?
46. What are macular puckers and macular holes?
47. Why do I see objects floating through my field of vision?
48. What are “flashers” and should I be concerned about them?
49. What causes eyelash loss?
50. How to choose a pair of sunglasses
51. Ways to prevent eye fatigue
52. What are the pros and cons of buying eyeglasses from an online provider?
53. How do seasonal allergies affect the eyes and how can I reduce the symptoms?
54. What eye conditions are most common among senior citizens?
55. What eye conditions are most common among children?
56. What vision problems are related to multiple sclerosis?
57. What vision problems are related to cerebral palsy?
58. What is cortical visual impairment (CVI)?
59. What is “lazy eye” and do children outgrow it?
60. What vision problems are related to brain injury?
61. How do facial piercings put vision at risk?
62. Are soft contact lenses better than hard contact lenses?
63. How does nutrition affect the eyes?
64. What are the most common causes of eye injuries?
65. What causes glare or “starbursts” in my vision while driving at night?
66. Can cancer occur in the eyes?
67. What are the most preventable causes of blindness?
68. How to choose a low-vision aid
69. What vision problems are related to pregnancy?
70. Is it okay to sleep with contacts in my eyes?
71. Is retinal imaging a necessary part of my annual eye exam?
72. How is glaucoma managed with medication?
73. What is retinal hemorrhage?
74. What systemic diseases can affect vision?
75. What is retinal vein occlusion (RVO) and how is it treated?
76. What autoimmune diseases affect the eyes?
77. What is keratoconus and how is it treated?
78. What is Fuchs’ dystrophy?
79. What is retinitis pigmentosa?
80. What are the three stages of age-related macular degeneration (AMD)?
81. How can someone with vision impairment maintain independence?
82. Can Parkinson’s disease cause vision problems?
83. Does dementia cause vision problems?
84. What are some commonly prescribed medications that can affect vision?
85. Can vision loss ever be reversed?
86. How can athletes protect their vision?
87. What eye diseases and dysfunctions can be inherited?
88. What types of eye injuries require emergency treatment?
89. Is it okay to reuse single-use contact lenses?
90. Are colored contact lenses safe to wear?
91. What are budget-friendly ways to get new contact lenses?
92. Things to consider when trying contact lenses for the first time
93. What causes bulging eyes?
94. How to choose a pediatric optometrist?
95. How does tobacco use affect vision?
96. Does smoking marijuana really help manage glaucoma?
97. How often should someone have an eye exam?
98. Can chronic eye strain cause permanent vision loss?
99. How to know if contact lens solution is too old to use
100. Can liver disease affect vision?