Consider Anti-Fog For Your Bottom-Line
By Kayla Groves August 31, 2020
I am sure you have experienced it. That dreaded moment when you are doing something, and instantly your glasses get fogged, leaving you unable to see. Glasses fog up when warm air hits cold air, such as being in an air-conditioned car and then suddenly stepping outside in a hot climate. Not many people consider using anti-fogging products because most do not know that they exist. However, several products help prevent fogging on lenses. There is a coating built into lenses to help prevent glasses from fogging; there are also sprays and towelettes available. Whether a patient is having problems with their lenses fogging up when wearing a face mask, working outdoors, or simply leaving one climate and emerging in another, they can benefit from anti-fog products. These products not only help eliminate a problem, but they can add to your bottom-line.
Here are a few products you should incorporate in your office:
Anti-Fog lenses are perfect for prescription lenses and can eliminate fogging. Educate your patient on the benefits of anti-fog lenses and make sure they know that this product is available. According to Science Daily, the first permanent anti-fog coating was developed in 2011, and it continues to grow momentum. Even though a permanent anti-fog coating has been around for almost ten years, most people are unaware of its existence. Even if your patient opts-out on purchasing an anti-fog coating, it is crucial to educate your patient on all the available coatings to help them achieve their best possible vision. This coating was developed for safety glasses, everyday glasses, and sunglasses. One of the most significant benefits of anti-fog lenses is it does not require the wearer to do anything. The coating is built into the lenses and will automatically block them from fogging. Typically, this coating can be applied to any lens style, and it should be recommended to all your patients. Reach out to your lab and ask them what type of anti-fog lenses they offer. Make sure you incorporate this in the sales pitch and ask your patient if they are experiencing issues with their lenses fogging up.
While some people will invest in a permanent anti-fog solution, others may need a simple, affordable way to prevent fogging on their lenses. Anti-Fog Sprays are a cheaper alternative to prevent fogging on lenses and are perfect for impulsive buyers. They work by spraying the product directly onto the lenses. Anti-fog spray can be used on most prescription lenses, goggles, sunglasses, or protective eye gear. This product is ideal for wearers who go snorkeling or diving. Goggles quickly fog up underwater, and these sprays can help eliminate that nuisance. They are also beneficial for people who do not experience fogging often but want to prevent it if the need arises.
Typically, an anti-fog spray solution will wholesale around $60-$90 per gallon. A 2 oz spray bottle retail average is between $10.00 and $17.99. If you sold a minimum of 2 bottles a day, your office would profit around $5k-$10k/yearly. Imagine if you sold five bottles a day. This product needs to be displayed at the fitting tables and the reception counter. Even if your patient is not purchasing glasses that day, you can still offer an anti-fog spray to protect their current eyewear.
Anti-fog towelettes are designed for use on glass, plastic, and polycarbonate lenses. Several companies have debuted anti-fog towelettes that combat lens fogging, and they are the perfect addition for your office. They are pre-moistened with the exact amount of solution needed for your lenses, making them portable and extremely convenient.
A box of 100 can wholesale around $1.99-$3.99. They retail for about $20-$40. If you sold four boxes a day, that would average approximately $20-$42k/yearly.
An added benefit to Anti-Fog Towelettes is the ability to sell them individually. When you individually sell them, you can charge more for a single towelette—potentially doubling your profits. These towelettes are perfect for keeping in the car or a wallet, and they are great for people who may not need everyday protection.
While there is an abundance of anti-fog products to purchase on-line, most people would prefer to buy products that their doctor recommends and offers in their practice. Make sure you do your research and offer the products that you believe work best. Reach out to your wholesaler and learn more about what they offer, and if you can fix a problem, make sure you have that solution in your office.