The SEO Strategist is responsible for coordinating and implementing SEO & SMO strategies for clients. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved. I started working in this industry at the dawn of search engines and have learned the ins and outs of digital marketing and SEO since the beginning. I've worked with thousands of clients to help them develop SEO strategies. I've also worked as a speaker and adjunct teacher for local teens hoping to delve into the world of digital marketing and SEO. We hire teens as summer interns and help to spread the love of learning and the knowledge of SEO strategies.
Experience
Digital Marketing Manager
at
Red Rock Media Group
(January 1993 - September 2000)
Maintained on-page and off-page SEO strategies.
Performed SEO audits and presented findings to management.
Conducted trainings to SEO teams as needed.
Developed social marketing strategies to achieve business goals.
Reported clients on campaign status.
Provide support to Copy Writers.
Evaluated site navigation and content organization.
Reviewed site content for quality and completeness.
SEO Coordinator
at
High Time Marketing Solution
(September 2000 - February 2010)
Coordinated with clients to determine business needs.
Performed keyword research and data mining operations.
Developed SEO specification documents and SEO performance reports.
Assisted in execution of SEO campaigns.
Identified and resolved technical SEO issues.
Assisted in development of project roadmap for each website.
Educated SEO team on best practices and latest trends.
SEO Strategist
at
Rocky Golden SEO
(February 2010 - Present)
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Develop and implement link building campaigns
Develop, manage and execute communication/content strategies via social communities in coordination with client goals
Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
Research and administer social media tools in support of clients’ social media strategy
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
Communication to team and management on project development, timelines, and results
