Promoting Lens Upgrades to Boost Optical Profits
Practice Management Mary Hollis Stuck
It has long been said that optical sales make up the majority of the profits in most optometric practices. Based on a 2018 article in Optometry Times, (...)
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It has long been said that optical sales make up the majority of the profits in most optometric practices. Based on a 2018 article in Optometry Times, (...)
Since the start of the pandemic, a higher number of families have relocated, out into the suburbs, or to other states. Regardless of where your practi (...)
In the United States, it is estimated that there are 3 million people living with glaucoma. Sadly, only about half know they have it. Routine eye exam (...)
While asking for a raise can be taxing on the nerves at any point, it can be especially difficult within the context of a global pandemic. You may hav (...)
In these competitive times when independent practices are often vying against huge corporate box stores with seemingly unlimited budgets and resources (...)
Despite common misconceptions, patients are looking for luxury during the Covid-19 pandemic. This includes their eyewear, both lenses and frames! Many (...)
Over the past twenty years, there has been a massive global shift towards minimizing our personal and professional impact on the environment. Ma (...)
As an eye care practice owner in 2021, it is crucial to have an online presence. Facebook and Instagram have the largest reach in terms of social medi (...)
Since its inception, online glasses retailers have been the biggest threat to independent and regional practices since the boom of national retail cha (...)
Our lives have become increasingly digital. Even before many Americans shifted into work-from-home settings due to COVID, resulting in many face-to-fa (...)