Most optometrists are aware of the current inflation problem. While the costs of goods and services continue to rise, our insurance reimbursements do not. It&rs ...
Retaining top talent in an eye care practice is always a priority, but it is of particular importance when the job market is on an uptick. There are c (...)
The best marketing campaigns involve lots of planning, often months in advance. But 2020 has been nothing like the ordinary, so it would come as no su (...)
Creating a partnership for your optometry practice can be an amazing way to grow your business. A good partnership can grow expertise, give you more t (...)
It is becoming more and more challenging to compete with large optical chains and with online optical retailers. However, when the patient is in your (...)
The Federal Law states that discrimination of any kind is illegal. This could include discrimination against a person for their gender identity, sex, (...)
TikTok has taken social media by storm and everyone from skincare doctors to influencers has taken to the platform to share information and entertainm (...)
Leadership, especially in healthcare, is not for the faint of heart. It requires a multitude of different skills and attributes, many of which are not (...)