Most optometrists are aware of the current inflation problem. While the costs of goods and services continue to rise, our insurance reimbursements do not. It&rs ...
Cryptocurrency burst into the scene a few years ago when Bitcoin's price surged to a whopping $25,000/BTC, spurring a widespread interest in blockchai (...)
If you understand the benefits of your practice having a blog, you know that it can be a highly valuable marketing tool. When your practice has a cons (...)
If you spend any time perusing LinkedIn, Facebook, or other business-related social networking websites, you may have noticed a trend lately, especial (...)
Have you contemplated whether your practice could sustain an in-house lab? This is a challenging question for any office, but for smaller one-or-two o (...)
Effective recruitment and onboarding processes are more complex than meets the eye. While interviews may seem like the meatiest part of the process as (...)
As an eye care practice owner in 2021, it is crucial to have an online presence. Facebook and Instagram have the largest reach in terms of social medi (...)
While asking for a raise can be taxing on the nerves at any point, it can be especially difficult within the context of a global pandemic. You may hav (...)
Your practice logo is a crucial component of your brand identity. It is the "face" patients will come to associate with your practice. It's not uncomm (...)