Most optometrists are aware of the current inflation problem. While the costs of goods and services continue to rise, our insurance reimbursements do not. It&rs ...
Eye care practice owners might occasionally wonder what can be done to improve the patient experience. The answer is actually straightforward: start w (...)
Times are tough during a global pandemic. While some types of normalcy appear to be on the rise, our communities and businesses are still suffering in (...)
When it comes to ranking on google and SEO for healthcare, backlinks are one of the harder and more sophisticated strategies. But what are they? Backl (...)
Throughout my many years of training new leaders, I am often asked how I handle big issues as they arise. My answer is simple, coach the small issues (...)
The best marketing campaigns involve lots of planning, often months in advance. But 2020 has been nothing like the ordinary, so it would come as no su (...)
Definition of joy: to experience great pleasure or delight
Take a second to read the definition of Joy. Would you describe your workday as a great pl (...)
Imagine your practice is in the middle of a crazy Monday afternoon and short one front-desk person, your EHR system crashed 20 minutes ago, and the do (...)
For many optometrists, back-to-school season brings a boost in patient traffic, with many patients trying to squeeze in last-minute summer doctor appo (...)