Most optometrists are aware of the current inflation problem. While the costs of goods and services continue to rise, our insurance reimbursements do not. It&rs ...
YouTube is a social media platform that can help achieve great exposure for your practice when your content and targeting is done right. According to (...)
The annual meeting of both the AOA and American Optometric Student Association (AOSA), was originally scheduled for June 24-28 in National Harbor, Mar (...)
Having an active and effective blog is imperative for those in the healthcare and eye care field. A blog is an affordable content marketing and SEO to (...)
It has long been said that optical sales make up the majority of the profits in most optometric practices. Based on a 2018 article in Optometry Times, (...)
Imagine your practice is in the middle of a crazy Monday afternoon and short one front-desk person, your EHR system crashed 20 minutes ago, and the do (...)
With the number of Medicare Advantage plans on the rise, the optometry industry is in a uniquely complicated position. Being an industry that provides (...)
Most of us know that if we do not put on sunscreen while we are having fun in the sun, we might burn. What most people fail to realize is that we need (...)
It's a question that is asked at virtually every job interview: "Where do you see yourself in the next five years?" Nobody dreams of remaining stagnan (...)
While asking for a raise can be taxing on the nerves at any point, it can be especially difficult within the context of a global pandemic. You may hav (...)