Most optometrists are aware of the current inflation problem. While the costs of goods and services continue to rise, our insurance reimbursements do not. It&rs ...
Every major update of Google core will affect search engine result pages (SERPs), and so will any change to their search algorithm. Businesses that fa (...)
According to a Society for Human Resources Management poll, 98% of employers check references for employment verification. Still, the majority do not (...)
A sci-fi vision is taking shape. Mojo Vision revealed its development on a tiny augmented reality display embedded in prescription contact lenses, off (...)
Most doctors pursued a career in optometry to improve patient lives by enhancing vision. Expansion of our scope of practice into medical optometry has (...)
People buy products or services for many reasons. Over the years, psychologists have researched the motivations behind purchases, and in 1984, Robert (...)
Oftentimes, employers become uncomfortable when staff members broach the subject of salary increases within an optometry practice. The truth of the ma (...)
The best marketing campaigns involve lots of planning, often months in advance. But 2020 has been nothing like the ordinary, so it would come as no su (...)
Owning and managing an eyecare business can feel like living on an island of one. Physicians become a jack-of-all-trades in our practices from diagnos (...)