Promoting Lens Upgrades to Boost Optical Profits
Practice Management Mary Hollis Stuck
It has long been said that optical sales make up the majority of the profits in most optometric practices. Based on a 2018 article in Optometry Times, (...)
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It has long been said that optical sales make up the majority of the profits in most optometric practices. Based on a 2018 article in Optometry Times, (...)
Many people seek discounts on products and services, and in the optical world, we hear it a lot. “Can you discount my glasses?” I am sure (...)
Summer is finally around the corner and there’s no doubt we’re all excited to get out of the house and into some sunshine. It’s time (...)
Eyeglasses and contact lenses are not the only effective ways to make a profit within your optometry practice. Prescription sun wear is a great produc (...)
The first soft contact lens came to market in 1972. Over a decade later, just when we thought things couldn’t get any better, the first single-u (...)
Despite common misconceptions, patients are looking for luxury during the Covid-19 pandemic. This includes their eyewear, both lenses and frames! Many (...)
Colorful eyewear is trending. As the world collectively steps out of lockdown and isolation into the sunshine, we are ready to add some much-needed fu (...)
Since its inception, online glasses retailers have been the biggest threat to independent and regional practices since the boom of national retail cha (...)
Anyone practicing optometry has undoubtedly run into a patient who abuses their contact lenses by overwearing them. Some patients will come straight o (...)
It’s no surprise that when summer wraps up, there is an influx of calls from frantic parents needing their children to have an eye exam before t (...)