Google will continue its search dominance in 2022 and into the foreseeable future. We've compiled a list of 10 best practices to help your eyecare practice crac ...
Many practitioners struggle with the idea of bringing in an optical dispensary consultant to help their business, but when is it a good idea to hire a (...)
Optometric and ophthalmic assistants and technicians are an essential part of any eye care office, but eye care is one of the few fields in healthcare (...)
Effective recruitment and onboarding processes are more complex than meets the eye. While interviews may seem like the meatiest part of the process as (...)
If you own a medical practice, you may be wondering how you can better reach your patients and the community you serve. Many doctors have already lear (...)
COVID-19 has caused a significant impact on our business, and it will continue to affect how we move forward. As companies slowly begin to re-open, we (...)
Dry eye is a condition that has historically been palliated, rather than treated. When a patient complained of ocular irritation, they were handed a s (...)
Bad patient habits can mean either a habit that we allow our patients to form or ones that we subject onto our patients. Both of these can negatively (...)
Oftentimes, employers become uncomfortable when staff members broach the subject of salary increases within an optometry practice. The truth of the ma (...)
With over 27 million websites and counting, WordPress is the most popular content management system (CMS) in use today.
That popularity is not by acc (...)