Most optometrists are aware of the current inflation problem. While the costs of goods and services continue to rise, our insurance reimbursements do not. It&rs ...
People buy products or services for many reasons. Over the years, psychologists have researched the motivations behind purchases, and in 1984, Robert (...)
A lot of us are currently in a unique position to step back from our businesses and take a good hard look at the identity of our brand. With most offi (...)
Most Optometric practices have experienced a patient requesting their pupillary distance (PD) measurement, but how offices respond is widely debated. (...)
Bad patient habits can mean either a habit that we allow our patients to form or ones that we subject onto our patients. Both of these can negatively (...)
Imagine your practice is in the middle of a crazy Monday afternoon and short one front-desk person, your EHR system crashed 20 minutes ago, and the do (...)
Last-minute cancellations can be quite damaging for your practice. A last-minute cancellation can mean revenue loss and a longer than necessary wait f (...)
Whether your eyecare practice only saw patients for urgent care during this pandemic, or remained closed altogether, now comes a very crucial step: re (...)
According to Instagram, more than 200 million Instagrammers visit at least one business profile each day. Instagram is a free, easy-to-use, quick-to-s (...)