Most optometrists are aware of the current inflation problem. While the costs of goods and services continue to rise, our insurance reimbursements do not. It&rs ...
Whether your eyecare practice only saw patients for urgent care during this pandemic, or remained closed altogether, now comes a very crucial step: re (...)
Bad patient habits can mean either a habit that we allow our patients to form or ones that we subject onto our patients. Both of these can negatively (...)
Our lives have become increasingly digital. Even before many Americans shifted into work-from-home settings due to COVID, resulting in many face-to-fa (...)
ECPs can benefit significantly from an SEO-optimized website. Having search engines favor your eyecare website means more traffic, which results in mo (...)
Covid-19 has changed the way in which patients access healthcare forever. The medical industry has fought a valiant fight against the Neflixization of (...)
Whether selling or buying an optometry practice, the valuation of the business is the central component of the sales negotiation. A valuation is a dol (...)
Whether you are looking to update onboarding or assess for leadership skills among current staff prior to significant changes in your optometry practi (...)
Dry eye is a condition that has historically been palliated, rather than treated. When a patient complained of ocular irritation, they were handed a s (...)
Back-to-school season is almost here, that time of year when eye care practices would be busy conducting children's eye exams and running promotions o (...)