Most optometrists are aware of the current inflation problem. While the costs of goods and services continue to rise, our insurance reimbursements do not. It&rs ...
It is difficult for a practice owner to assess the opportune time to hire an associate optometrist. There is not just one practice metric to consider. (...)
Most doctors pursued a career in optometry to improve patient lives by enhancing vision. Expansion of our scope of practice into medical optometry has (...)
At a glance, it seems obvious: believing that you can develop your individual skills and talents yields more results than believing that everything yo (...)
Is your office struggling to sell multiple pairs of glasses to your patients? According to the Vision Council, over 37% of Americans use two or more e (...)
ECPs can benefit significantly from an SEO-optimized website. Having search engines favor your eyecare website means more traffic, which results in mo (...)
When it comes to ranking on google and SEO for healthcare, backlinks are one of the harder and more sophisticated strategies. But what are they? Backl (...)
We've all probably googled ourselves at one point. But when was the last time you ran an online search for your eye care practice? You might be surpri (...)
While COVID-19 is still terrorizing our nation, and the world, the CDC guidelines and state guidelines are changing. Postponement of routine eyecare i (...)
As many businesses are starting to reopen after being shut down for most of the spring due to the pandemic, many owners and managers are wondering how (...)