Most optometrists are aware of the current inflation problem. While the costs of goods and services continue to rise, our insurance reimbursements do not. It&rs ...
Social media has been slowly taking over globally for some time now. In the year 2020, with the COVID-19 pandemic still ongoing, people have begun to (...)
Do you know the beauty of being mostly digital in the healthcare field? It is access to unlimited data points created each day. Although this data can (...)
2021 was certainly a year to remember (or to forget, depending on your perspective). One of the best aspects of each passing year is the ever-increasi (...)
Contact lenses are an integral part of any thriving optometry practice. However, in the current age of online retailers and the savvy consumer, creati (...)
TikTok has taken social media by storm and everyone from skincare doctors to influencers has taken to the platform to share information and entertainm (...)
Throughout my many years of training new leaders, I am often asked how I handle big issues as they arise. My answer is simple, coach the small issues (...)
In a perfect business scenario, partner contributions are all equal. All partners are on the same page about running the practice and what needs to be (...)
People buy products or services for many reasons. Over the years, psychologists have researched the motivations behind purchases, and in 1984, Robert (...)