Most optometrists are aware of the current inflation problem. While the costs of goods and services continue to rise, our insurance reimbursements do not. It&rs ...
Every major update of Google core will affect search engine result pages (SERPs), and so will any change to their search algorithm. Businesses that fa (...)
YouTube is a social media platform that can help achieve great exposure for your practice when your content and targeting is done right. According to (...)
Most Optometric practices have experienced a patient requesting their pupillary distance (PD) measurement, but how offices respond is widely debated. (...)
When it comes to being searchable on Google locally, one of the best free tools is Google My Business. Using Google My Business can increase your chan (...)
You looked at the landscape of your organization and you have come to the realization that there is work that needs to be done to make your office a t (...)
With over 27 million websites and counting, WordPress is the most popular content management system (CMS) in use today.
That popularity is not by acc (...)
I am sure you have experienced it. That dreaded moment when you are doing something, and instantly your glasses get fogged, leaving you unable to see. (...)