Most optometrists are aware of the current inflation problem. While the costs of goods and services continue to rise, our insurance reimbursements do not. It&rs ...
Despite common misconceptions, patients are looking for luxury during the Covid-19 pandemic. This includes their eyewear, both lenses and frames! Many (...)
First, let me start by saying that like many of you, I hate wearing face masks. Any given day my team and I will spend about 8 hours in a mask. Howeve (...)
In this day and age, the staff numbers for an optometric practice will vary greatly. If a practice does mostly routine exams, but has a booming optica (...)
Your practice logo is a crucial component of your brand identity. It is the "face" patients will come to associate with your practice. It's not uncomm (...)
People buy products or services for many reasons. Over the years, psychologists have researched the motivations behind purchases, and in 1984, Robert (...)
Google will continue its search dominance in 2022 and into the foreseeable future. We've compiled a list of 10 best practices to help your eyecare pra (...)